marlee birdCOMMUNICATIONS PORTFOLIO

TECHNOLOGY. PEOPLE. CLEAR COMMUNICATION.

Making complex changes make sense.

I help people understand what’s changing, why it matters, and what to do next.

Selected work in technology communications, employee experience, and user adoption at Sam Houston State University.

Explore my work
Marlee Bird Marketing & Communications Coordinator
A CLOSER LOOK AT THE WORK01 / STRATEGY

INTRANET MODERNIZATION

The right message.
The right audience.
The right time.

CONTENT EDITORS

What’s changing, what you need to do, and where to get help.

LEADERSHIP

High-level updates, timing awareness, and readiness support.

PILOT GROUPS

Preview, feedback, and hands-on guidance.

Adapted from my 2026 intranet communication plan.

Clear communication starts with understanding people.

SELECTED WORK · 2023–2026

Strategy meets execution.

A selection of projects showing how I organize information, translate technical input, and support people through change.

01 / CHANGE COMMUNICATIONS
A new system.
A familiar workday.
PrepareTestSupport

WINDOWS 11

Migration & adoption communications

Communication planning, pilot engagement, user guidance, and feedback tools supporting an operating system transition.

02 / RESEARCH & ENGAGEMENT
Listen first.
Then evaluate.
Campus needsParticipant experienceTechnical feedback

UNIFIED COMMUNICATIONS

Research & Zoom proof of concept

Survey refinement, participant communications, structured testing feedback, and updates to educational infographics.

03 / COMMUNICATION STRATEGY
One change.
Different audiences.
EditorsAction & trainingLeadersTiming & readinessPilot groupsPreview & feedback

INTRANET MODERNIZATION

A phased communication approach

Audience segmentation, sequenced messaging, training coordination, and a reusable message bank for intranet improvements.

04 / COMMUNICATION OPERATIONS
Good communication
needs a good process.
Audience & purposeClarity & accessibilityReview & approval

EMMA COMMUNICATIONS SOP

Campaign standards & quality checks

A documented workflow for planning, reviewing, and preparing institutional email campaigns.

HOW I WORK

Start with the people
on the other end.

Technical teams know the system. Employees know their day-to-day work. My role is to connect the two through communication people can use.

  1. 01

    Understand the change

    Gather technical input, clarify what people need to know, and identify the questions that need answers.

  2. 02

    Plan for the audience

    Match the message, timing, and channel to each group’s needs and level of impact.

  3. 03

    Make the next step clear

    Turn complex information into emails, guidance, surveys, and supporting materials with clear actions.

  4. 04

    Build in review and feedback

    Work with subject matter experts to refine content and create ways for users to share their experience.

ABOUT MARLEE

A communicator with
an eye for the user.

Since October 2023, I’ve worked in IT Engagement at Sam Houston State University, helping translate technology information into communication for faculty, staff, and students.

As the communications specialist on cross-functional project teams, I bring an audience perspective to technical conversations. I gather input, refine language, organize information, and create materials that help people understand and respond to change.

I’m interested in internal communications, employee enablement, and AI adoption, especially work that helps people feel more capable using unfamiliar tools.

Communication planningTechnical translationSurvey refinementContent strategyChange communicationsCross-functional collaboration

CONTINUING TO LEARN

Professional development

AI & productivity

Google AI coursework: Use AI Responsibly; Maximize Productivity With AI Tools; Discover the Art of Prompting.

Digital content

Web Editors Essentials.

Leadership & judgment

Decision Making Under Pressure; Developing Credibility as a Leader.

GET IN TOUCH

Let’s connect.

Reach me by email or connect with me on LinkedIn.

SELECTED WORK / CASE STUDY